In this book, you will finally learn how to play the money
game...and win. If you follow these simple strategies, you can
retire a multi-millionaire...while enjoying a banquet of
prosperity throughout your life. You will learn a simple
system for controlling your finances. You will learn how to
invest your surplus funds without losing sleep at night. You
will learn how to create multiple streams of lifetime income.
You will learn how to oversee your growing financial empire on
as little as ten minutes a day. You will learn how to leave a
financially secure future to your family and loved ones.
You may wonder how I qualify to be your instructor.
I started myself in the seventies, perhaps just like you,
with a dream of becoming financially independent. After
graduating with a Masters Degree in Business Administration
(MBA) from Brigham Young University in 1974, I began investing
in small real estate investments and parlayed a tiny nest egg
into a large multi-million dollar net worth in a few short
years. Along the way, I also suffered my share of setbacks.
I've not only made millions but lost millions...and made them
back again. I know from the school of hard knocks what works
and what doesn't.
I shared my powerful systems in the #1 New York Times
bestseller, Nothing Down: How to buy Real Estate with
little or no money down. This book became the all time
real estate investment classic used by beginning investors
ever since.
I also wrote two other major bestsellers, the #1 New York
Times Bestseller, Creating Wealth, and The Challenge.
In promoting this last book I made the bold statement:
"Send me to any unemployment line. Let me select
someone who is out of work and discouraged. In two days time,
I'll teach them the secrets of success and in 90 days they'll
be back on their feet with $5,000 cash in the bank, never to
set foot in an unemployment line again!"
The Challenge is the true story of how I selected 3
people from the unemployment lines of St. Louis, Missouri and
taught them the secrets of financial success...and, yes, they
were able to achieve incredible success in 90 days. One of the
couples went on to earn over $100,000 in the next 12 months.
To celebrate, I took them on Good Morning America with me.
What I am about to share with you is the result of having
worked with thousands of successful people over two full
decades. I have seen people go from living on the streets to
living in mansions...from driving a taxi to being driven in
limousines.
Although my most famous book is about real estate
investing, this book will show you how to create wealth in
many different ways...from multiple sources. Actually, there
are three great wealth creation mountains. I call them Money
Mountains. Each mountain is distinct from the others, and yet,
each share similar characteristics. The mountains are: the
Investment Mountain, the Real Estate Mountain and the
Marketing Mountain.
From this mountain range of Money Mountains, there are at
least 9 separate and distinct streams of income flowing into
your growing reservoir of wealth. Each stream was carefully
chosen using a formula I use call the Money Tree Formula. In
this book, I will teach you the 9 characteristics of the ideal
stream of income. Then, I will teach you exactly how to profit
from each of these streams. The goal is for you to add at
least one new stream of income to your life each year.
Eventually, these streams will overflow your life with
prosperity and freedom.
The first question people usually ask at this point is,
"Why Multiple Streams?"
The Wisdom of Multiple Streams of
income.
How many streams of income did it take in the 1950’s for
a family to survive? One. Today, very few families can survive
on less than two streams of income. And that won’t be enough
in the future. It’s a volatile future. You’d be wise to
have multiple streams of income flowing into your life.
Prosperous people have always known this. If one stream
dries up, they have many more to support them. Ordinary people
are much more vulnerable. If they lose one of their streams,
it wipes them out. And it takes them years to recover.
In the future, people will need a portfolio of income
streams -- not one or two -- but many streams from
completely different and diversified sources. So that if one
streams goes, you barely feel the bump. You’re stable. You
have time to adjust. You’re safe.
Do you have multiple streams of income flowing into your
life at this time? Maybe it’s time to add another one.
The Power of Residual Streams of Income
So let’s assume that you’ve decided to add another
stream of income to your life. You could always get another
part time job, but that’s not the kind of income I’m
talking about. You certainly don’t want to get stuck on
somebody else’s treadmill. You want the kind of streams that
you can own.
I’m talking about residual income. That’s a fancy term
for a "recurring" stream of income that continues to
flow whether you’re there or not. I’ve heard too many
small business owners say, "I haven’t taken a vacation
in 5 years." There’s something wrong with that picture.
I don’t have anything against hard work. But after a few
short years of hard work, you should be free to have your
streams of income forwarded to your mailbox in Tahiti. Get the
picture?
Two Types of Streams: Linear and Residual
Not all streams of income are created equal. Some streams
are linear, and some are residual. Here’s the question that
tells you whether your income streams are linear or residual:
"How many times to you get paid for every hour you
work?"
If you answered, "only once," then your
income is linear. Income streams from a salary are linear. You
only get paid once for your effort. And when you don’t show
up for work, neither does your paycheck.
With residual income you work hard once, and it unleashes a
steady flow of income for months or even years. You get paid
over and over again for the same effort. Wouldn’t it be nice
to be compensated hundreds of times for every hour you work?
For example, as I mentioned earlier, I published a book in
1980 called Nothing Down: How to Buy Real Estate with Little
or No Money Down . I put in over 1,000 hours of hard work
writing Nothing Down before I earned a single penny. Teenagers
working at McDonald’s earned more than me. But, I wasn’t
looking for a salary. I wanted a royalty. So I was willing to
sacrifice. It took over two years before the money started to
flow. But it was worth the wait. I’ve now earned millions of
dollars in royalties. And every six months I still get nice
royalty checks. That’s the power of residual income...it
keeps flowing and flowing and flowing.
Here’s another example. Have you seen that tiny battery
tester on the Duracell battery? I’m told that the inventor
presented his idea to the big battery companies. Most turned
him down, but Duracell saw the genius of it and agreed to pay
just a few pennies per battery pack for his idea. And now he
makes millions, because those residual pennies add up. In
essence, he invested many hours of his time to create the
concept, to package it and then to sell it. And now it
generates a raging river of residual riches to him and his
family. And the best part about it – HE DOESN’T HAVE TO BE
THERE! It flows without him.
Linear vs. Residual. Do you see the difference?
The secret of the wealthy is not that they have more money
but that they have more TIME freedom. Because many of their
streams are residual, they have time to spend on anything they
want.
When you view people’s lives through the filter of residual
income, many groups of people aren’t as wealthy as they
appear. Doctors and dentists don’t earn residual income from
their labors. Their income potential is capped. They can only
see a fixed number of patients in a day. And they have to be
there for every single one of them. That’s linear.
The same holds true for top sales people, chiropractors and
attorneys. Most of them don’t enjoy the power of residual
income either. They may appear to be rich but they’re on a
treadmill just like the rest of us.
What percentage of your income is residual? If you’re
smart you’ll start shifting your income streams from linear
to residual. This will give you the time freedom to do what
you want when you want. And that starts with turning on at
least one new residual stream this year.
There are many, exciting new ways of creating residual
income
Do you know who Warren Buffet is? He’s the smartest stock
picker in history and the wealthiest investor in the world
with a net worth in the tens of billions. What if Warren
Buffet himself were to call you on the phone and give you a
hot stock tip. He tells you to sink every penny into a certain
stock. He says that he’s invested a couple of hundred
million of his own money and he feels the stock is a sure bet
to double or triple in value. What would you say to him?
"Sorry Warren but I like to pick my own stocks by
throwing darts at the Wall Street Journal!" Would you
listen to the master or continue to do things your own way?
Well, I’m no Warren Buffet, but through my books and
seminars I’ve probably helped to create more millionaires
than he has. If I were to guess, it’s probably in the
thousands of millionaires. And this book contains all of my
"hot streams" for the new millennium.
It’s where I’ve sunk a huge amount of my own time and
effort. What I am about to share with you are the best
opportunities I’ve seen in 20 years. They are certain to
create many residual millionaires in the next 10 years. You
could be one of them.
The Money Tree Formula
The first step to picking the right income streams is to
pass them through the filter of the Money Tree Formula -- the
9 essential characteristics of the ideal income stream
Having a money trees assumes that you have an exhaustible,
effortlessly generating, stream of cash flow which doesn’t
require your presence. In order to do this, you must be in a
position to create, control and own that stream of income.
Another way of saying the same thing, is you must become an
entrepreneur...a business person. You may still retain your
employee position, but on the side, as a way of protecting
your long term financial future, you need to create additional
streams of income. ASAP
I remember watching TV recently as a couple was being
interviewed about being laid off from a long term job
position. The wife looked into the screen and said, with tears
in her eyes, "For 17 years we worked hard for our
security, and now we’re out in the cold. It’s not
fair." I wanted to reach through the television set
and tell her, that for 17 years she had the illusion of
security. She wasn’t secure, she just thought she was.
Working for someone else, unless you own a piece of the
profits, is not security. It’s just the illusion of
security.
The Money Tree formula
If you’re going to become a home based entrepreneur,
you’d better learn which businesses have the potential for
creating lifetime streams of income and which ones are just a
dead end way to make a few extra bucks before they peter out
and die. I’d like to teach you a formula for the perfect
business in the next century. I call it the Money Tree formula
and it will be very easy for you to remember because it spells
the word MONEY TREE...
M in the Money Tree formula stands for
Multiple Streams of Income
Multiple Streams of Income
The first goal in starting your own home based business is
to add another stream of income to your life as a safety net
for when other of your streams of income dry up. But the home
based business you select should be a source of more than just
one stream of income. It should eventually be a source of
multiple streams of income all by itself.
For example, suppose you’re considering buying an
existing restaurant. What possibility will you have to grow?
Can you add more shops? Is your idea franchisable? Can one of
your food entree’s be sold nationwide as a frozen item? Can
you license your special cooking secrets to other restaurants.
Is there a cookbook in there somewhere? What about bottling
and selling your special sauces? Get the drift? Don’t even
consider a business that doesn’t have expansion potential
for additional streams of income. That’s why the first M in
the formula reminds you of Multiple Streams of Income.
The O in the Money Tree formula stands for
outstanding.
Outstanding product or service
If your product, service or information isn’t
distinguishably excellent it will eventually become a casualty
of competition. The goal of creating a money tree is to do the
work once and to have the money flow for the rest of your
life. What good does it do to create a business and eventually
have it succumb to competition. In order for your source of
income to survive through the next ten recessions...as there
will be many more recessions in your lifetime...you must
select a product, service or source of information that has
the possibility to be permanently and perpetually profitable.
When times get tough, people gravitate either to price or to
quality. Don’t get stuck in the middle. That’s a sure
formula for disaster. And don’t compete with the rest of the
world on price. Make sure the quality of your produce is
outstanding...the best in the world at a fair price. And you
have a good chance of succeeding long term.
The N in the Money tree formula stands for
Nothing Down.
Nothing Down
Why nothing down? Well, it doesn’t have to be completely
zero down...but as little of your own money as possible. If
you’re like most people, you probably don’t have a couple
of hundred grand lying around to invest in your business. But
what if you do have a nice chunk of cash. Should you run out
and find a business to match your money and launch in? I think
that one of the greatest curses is to have a lot of money to
put into a new business.
Suppose you want to buy a hot franchise. It might cost you
$100,000 and that’s just for the franchise rights. Then, you
need to purchase inventory, leasehold improvements, special
equipment. And what do you get? For most franchises, you get
the right to be tied to a business 12 hours a day, to manage a
lot of undereducated, under motivated employees, and make a
steady paycheck for yourself. In a sense, you are just buying
yourself a job. Why spend tens of thousands of dollars of your
own money just to buy yourself a job...with a lot of risk?
I’m going to show you businesses that you can launch with
little risk, little or no money down and the possibility of
creating what I call "walk away" cash flow --money
that flows to you whether or not you show up.
The E in the Money tree formula stands for
"Employee-resistant."
Employee-resistant
That’s right...you don’t want employees. Employees are
dangerous! They begin to feel they are entitled to their jobs.
("You can’t fire me. I own this job." ) The
rapid increase in employee/employer litigation should be
enough to convince you that you want to find a home based
business that can be done by yourself, with a very low
employee to income ratio.
I used to be the president of a seminar company with over
two hundred employees. I made the decision to downsize when
one of the employees sued me for age discrimination. He was in
his late sixties when he came to work for us and when we layed
him off during an economic downturn, he slapped us with a
$500,000 lawsuit. We settled out of court for $2,000 but that
was the last straw. I decided to never again put myself in a
position where one disgruntled employee and his smart attorney
could take it all away.
Today, I have zero employees. I make as much today as I
used to make with 200 times less hassle. I like it that way.
All of my streams of income can be monitored from a telephone
anywhere in the world on only a few hours a day.
A friend of mine, Dan Kennedy puts it this way, "When
it comes to employees, hire slow and fire fast." Most
business people do just the opposite. They hire fast and fire
slow. I say, try to find money tree businesses that don’t
require any employees and then you don’t have to worry about
either hiring or firing.
The Y in the Money tree formula stands for
the world "Yield"
Yield
The streams you choose should be high yielding, high profit
cash cows. Five years ago a friend of mine, Collette, started
such a home based business. In less than a year she was making
about $10,000 per month. What’s more, this business was a
money tree business. It generates cash flow even if she stops
working! But why stop when she is having so much fun? Today,
after five years, she has grown her business till she now
earns over $500,000 a year net, net, net.
What’s the yield on that kind of income? It’s the
equivalent of having TEN MILLION DOLLARS in the bank earning
only 5% interest! That’s my idea of yield. In this book
I’ll be sharing exactly how Collette did this...as well as
other business that meet the same kinds of money tree
characteristics.
The T in the Money Tree formula stands for
the words Trend and Timing.
Trend and Timing
Starting a business against the trend is like swimming up
stream against the current. . Running a business is hard
enough without trying to swim upstream. But when you choose a
business that is with the trend it’s like floating
downstream with the current. How do you select a business
that’s on trend?
The first time I started a business was just after college.
I started buying real estate...and as luck would have it...it
was the exact right time. The baby boomers wanted real estate
and the demand drove prices upward. Anyone who owned property
made a killing. You could almost do no wrong.
Then, I started teaching people how to buy real estate with
little or no money down. My little classified ads brought
hoards of calls. It was a feeding frenzy. I was on trend. My
seminar businesses took in more than a hundred million
dollars in the next decade.
The secret is to get in front of a trend and ride the wave.
The biggest wave of our century is the Baby Boom – 76
million people. This generation is four times the size of the
previous generation. As this mass of humanity rolls forward
through time it creates a huge demand wave. Picking businesses
which are at the leading edge of this age wave has created
thousands of fortunes. You need to make sure that your new
business is leading this trend and not following it. It can
make a huge difference in your lifestyle.
The R in the Money Tree formula stands for
Residual
Residual Income
We’ve already talked about the importance of this part of
the Money Tree formula.
But to emphasize this concept even further, let’s compare
it to an escalator. Have you ever walked up a down
escalator...the wrong way? When you walk up the down
escalator, you have to walk fast just to stay in the same
place. And to get to the top, you have to walk at double
speed. People on the Up escalator don’t have to work hard at
all. They just stand there holding the hand rail and the
escalator takes them to the top.
These two escalators represent the two kinds of income that
you can earn...linear income and residual income. Our economy
is a down escalator. You work hard for your money but with
inflation you have earn 3-5% more next year just to stay in
the same place. But this puts you in higher tax brackets. The
more you make the more they take. It seems you work harder and
harder without making any progress. Your bank account balance
earns 2% and your credit card balance costs you 20%. You’re
going in the hole 24 hours a day. You wonder why you can never
catch up. And if you stop...the escalator just takes you right
back down to the bottom.
That’s what it’s like to earn linear income. When I
think of this kind of income I think of how they catch monkeys
in Africa. A native takes a coconut and cuts off one end to
make a small hole just the size to allow a monkeys fist to
enter. To the other end of the coconut they attach a long
cord. They place a few peanuts inside the coconut, place the
coconut in the middle of a clearing and hide behind a tree to
wait for the monkeys to come. The monkeys come and smell the
peanuts inside the coconut shell. One monkey reaches inside
the shell to grab the peanuts, but with the peanuts inside,
his fist is too large to escape the hole in the coconut. And
then the native yanks on the cord and hauls that silly monkey
to captivity because the monkey will not let go of those
peanuts to save his skin.
Are you working for peanuts?
If you’re walking up the down escalator, you are caught
in a Monkey Trap. What you want is Up Escalator Income. Which
escalator are you on?
Here’s a list of the many types of residual income that
you want to be exploring:
Savers earn interest
Song writers earn royalties on their songs.
Authors, like myself earn royalties from their books and
tapes.
Insurance agents get residual business
Securities agents get residual sales.
Network marketers get residual commissions
Actors get a piece of the action
Entrepreneurs get business profits.
Franchisors get franchising fees
Investors get dividends, interest and appreciation.
Visual artists get royalties from their creations
Software creators get royalties.
Game designers get royalties.
Inventors get royalties.
Partners can get profits.
Mailing list owners get rental fees
Real estate owners can get cash flow profits
Retired persons can get pensions
Celebrity endorsers get gross percentage profits
Marketing consultants get % of profit or gross revenue
When you go to bed tonight, ask yourself this question,
"What percentage of my day did I spend creating residual
income?" If the answer is zero, you’re in trouble.
You’d better wake up tomorrow and get busy. More on residual
income later. I hope now you see why it’s such a vital part
of our money tree formula
The E in the Money Tree formula means
Essential to Everybody Everyday.
Essential
Whatever you sell, try to pick something that’s essential
or is perceived as essential by a large and very motivated
segment of society. Let me give you the real reason that real
estate has always been a great wealth creation vehicle and a
prime source of residual income for hundreds of thousands. It
fits the Money Tree formula. Check it out for yourself and
you’ll see why..
Whatever product you choose to market just make sure it’s
essential. The more people need it and the more often they
need it, the more successful your business can become.
The final E in the Money Tree
formula stands for Enthusiasm.
Enthusiasm
You’ve got to love what you do. If you hate what you
sell, you’ll never be any good at it. The prime admonition
from Gary Halbert one of the all time great marketing gurus is
this; SELL WHAT YOU LOVE. Truth is, you’ll never be truly
great unless you do.
Well, there you have the 9 major characteristics of the
Money Tree formula. These 9 characteristics are essential to
the kind of hands off, hassle free businesses that create
lifelong streams of cash flow.
In this book, we’ll be exploring in depth the 9 practical
business which fit this formula perfectly.
As a final note.
In the book, Multiple Streams of Income, I start with the
basics, and help the reader build a strong foundation for
wealth. Then, I expand into the nitty gritty strategies and
techniques for developing 9 separate streams of income.
Finally, I finish with strategies and techniques for
protecting these burgeoning streams of income.
Like Nothing Down and Creating Wealth, I believe that
Multiple Streams of Income will become a long term, perennial
bestseller. I’m anxious to bring it to the large and growing
audience which is desperate for these solutions.