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Top Reasons to Send Postcards!

VerticalResponse now has a way for you manage BOTH email marketing and postcard marketing campaigns in one simple to use product: iBuilder! Within your account you can create a new postcard campaigns and choose from over 600,000 high quality images, all categorized for easy searching. Just add your copy to both the front and back of the card and upload your mailing list. We'll even print and mail the postcards for you First Class!

No more going back and forth with your printer and mailhouse, with iBuilder Postcard the headaches are removed from the direct mail process and we let you get back to what you need to be doing -- running your business!

Here are some of the powerful reasons to use postcards!

 
Image The Two Prong Approach:

What happens when you send prospects an email and then follow up with a postcard? This 2-pronged approach can boost your response rate dramatically so you'll want to add direct mail into your current marketing plans if you're not doing so already. Double impressions help get your offer in front of your recipient's eyes twice, giving you an even better opportunity to convert them into paying customers.

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Get "touchy-feely" with your customers.

Direct mail is the most tactile ad medium. You can hold it, fold it and put it in your pocket. Even if it sits on the kitchen table or stuck on the fridge, because it's tangible it often has more "staying power" than email. This is precisely why we recommend using both online and offline marketing for any campaign where a high response rate is needed.

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Image The amazing instant Discount Coupon.

You're having a sale and need a quick and easy way to get the word out… iBuilder Postcard can help! Creating a discount coupon to send to your customers and prospects is a great way to inform them about the upcoming event. You can ask them to bring the postcard into your physical location to receive a discount or you can include a promotion code on the card which can be redeemed online. It's so easy and everyone understands coupons!

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Trade Show Follow Up

Exhibiting at trade shows is not cheap! It's important for you to convert prospects into new customers or else it can be a waste of time and money. Don't allow too much time to pass before sending a follow up notice or even a "Thanks for stopping by our booth" note. Most tradeshow organizers can provide you with a list of attendees which you can use as your target audience. A follow up postcard that includes your contact information or a special promotion for tradeshow attendees is a great way to boost your ROI right away. It’s crucial to not let those hot leads cool down!

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Image High-impact direct mail without the high cost

Direct mail gets results, but it can be expensive. iBuilder Postcard offers an easy and affordable way to create customized color postcards -- whether you're sending 10 or 10,000. Now you don't need an uncle in the printing business to get low prices! 4-color glossy postcards will be sure to attract your recipient's attention and get through the postal system in pristine condition. Want to see a sample? Just create a FREE card today from within your account.

 
Events! Events! Events!

iBuilder Postcard is the perfect solution for your upcoming event or party. Creating postcards as invitations has been very popular among our customers as it streamlines the entire event planning process. Recipients can carry the invitation with them to gain entry to the event or simply post it on a bulletin board to remind themselves of the date and time. Even if the event is "upscale" we're confident that the professional quality printing will impress even the toughest critics.

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Image Seasonal Greetings! How to say "Happy Holidays" 10,000 times in 2 minutes.

Mailing beautiful, full-color holiday postcards to all your customers and business associates has never been this easy! With over 600,000 high quality photos to choose from you're on your way to designing a holiday postcard campaign in just minutes. No matter what time of year, it’s always fun to send holiday greetings. With iBuilder Postcard you can impress your friends, family and co-workers with your professional creation!

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Announce an Upcoming Catalog

Have you spent a lot of money on a putting together a yearly or seasonal catalog? Do you need a quick and easy way to inform your best customers that the catalog is on its way? What if the recipient is no longer at their address? By sending a postcard campaign you can alert your clients to keep an eye out for the catalog that will be arriving shortly.

Since VerticalResponse sends postcards First Class, any cards that are not deliverable (i.e. Bounced) will be sent back to you as the return address holder. Now you'll be able to contact via phone to get their updated mailing address and make sure their catalog reaches them without delay.

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Postcards are only a part of your marketing message along with other forms of advertising such as print, email, catalog, even radio and television. It is a "trackable" and effective means of communication that you shouldn't ignore. It has worked wonders for us so we encourage you to give it a try. With one FREE postcard you've got nothing to lose!

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Last modified: July 07, 2011