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Reasons to Send Postcards!
VerticalResponse now has a way for you manage BOTH email marketing and
postcard marketing campaigns in one simple to use product: iBuilder!
Within your account you can create a new postcard campaigns and choose
from over 600,000 high quality images, all categorized for easy
searching. Just add your copy to both the front and back of the card and
upload your mailing list. We'll even print and mail the postcards for
you First Class!
No more going back and forth with your printer and mailhouse, with
iBuilder Postcard the headaches are removed from the direct mail process
and we let you get back to what you need to be doing -- running your
business!
Here are some of the powerful reasons to use postcards! |
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The
Two Prong Approach:
What happens when you send prospects an email and then follow up with
a postcard? This 2-pronged approach can boost your response rate
dramatically so you'll want to add direct mail into your current
marketing plans if you're not doing so already. Double impressions help
get your offer in front of your recipient's eyes twice, giving you an
even better opportunity to convert them into paying customers.
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| Get
"touchy-feely" with your customers.
Direct mail is the most tactile ad medium. You can hold it, fold it
and put it in your pocket. Even if it sits on the kitchen table or stuck
on the fridge, because it's tangible it often has more "staying
power" than email. This is precisely why we recommend using both
online and offline marketing for any campaign where a high response rate
is needed.
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The
amazing instant Discount Coupon.
You're having a sale and need a quick and easy way to get the word
out… iBuilder Postcard can help! Creating a discount coupon to send to
your customers and prospects is a great way to inform them about the
upcoming event. You can ask them to bring the postcard into your
physical location to receive a discount or you can include a promotion
code on the card which can be redeemed online. It's so easy and everyone
understands coupons!
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| Trade
Show Follow Up
Exhibiting at trade shows is not cheap! It's important for you to
convert prospects into new customers or else it can be a waste of time
and money. Don't allow too much time to pass before sending a follow up
notice or even a "Thanks for stopping by our booth" note. Most
tradeshow organizers can provide you with a list of attendees which you
can use as your target audience. A follow up postcard that includes your
contact information or a special promotion for tradeshow attendees is a
great way to boost your ROI right away. It’s crucial to not let those
hot leads cool down!
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High-impact
direct mail without the high cost
Direct mail gets results, but it can be expensive. iBuilder Postcard
offers an easy and affordable way to create customized color postcards
-- whether you're sending 10 or 10,000. Now you don't need an uncle in
the printing business to get low prices! 4-color glossy postcards will
be sure to attract your recipient's attention and get through the postal
system in pristine condition. Want to see a sample? Just create a FREE
card today from within your account.
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| Events!
Events! Events!
iBuilder Postcard is the perfect solution for your upcoming event or
party. Creating postcards as invitations has been very popular among our
customers as it streamlines the entire event planning process.
Recipients can carry the invitation with them to gain entry to the event
or simply post it on a bulletin board to remind themselves of the date
and time. Even if the event is "upscale" we're confident that
the professional quality printing will impress even the toughest
critics.
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Seasonal
Greetings! How to say "Happy Holidays" 10,000 times in 2
minutes.
Mailing beautiful, full-color holiday postcards to all your customers
and business associates has never been this easy! With over 600,000 high
quality photos to choose from you're on your way to designing a holiday
postcard campaign in just minutes. No matter what time of year, it’s
always fun to send holiday greetings. With iBuilder Postcard you can
impress your friends, family and co-workers with your professional
creation!
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| Announce
an Upcoming Catalog
Have you spent a lot of money on a putting together a yearly or
seasonal catalog? Do you need a quick and easy way to inform your best
customers that the catalog is on its way? What if the recipient is no
longer at their address? By sending a postcard campaign you can alert
your clients to keep an eye out for the catalog that will be arriving
shortly.
Since VerticalResponse sends postcards First Class, any cards that are
not deliverable (i.e. Bounced) will be sent back to you as the return
address holder. Now you'll be able to contact via phone to get their
updated mailing address and make sure their catalog reaches them without
delay.
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Postcards are only a part of
your marketing message along with other forms of advertising such as print,
email, catalog, even radio and television. It is a "trackable" and
effective means of communication that you shouldn't ignore. It has worked
wonders for us so we encourage you to give it a try. With one FREE postcard
you've got nothing to lose!

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